MarketCast Portfolio

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MarketCast

Research Brief: Evolving Sports Media Trends

By: Francesco Palumbo, Dhruv Mahajan, Stefano Pacella, Connor Ross, & Cyril Penn

As graduate students in the McCormack Sport Management program at the University of Massachusetts, we concluded our studies with a semester-long consultation with MarketCast serving as our client. The project corresponded with our Market Research class and our task was to investigate the evolving trends surrounding sport media. 

Below you can find our survey summary. We presented this as a PowerPoint to MarketCast on Tuesday, May 4th, 2021 for the final component of the consultation project. 




























Location: Amherst, MA, USA

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Hello! My name is Francesco Palumbo.  I've always known that I wanted to work in sports management, and have been committed to expanding my knowledge and expertise in the industry. Throughout the course of my journey so far, my career includes experiences working with the following organizations: Below, you'll find a collection of some of my work, including published pieces and noteworthy projects. I'm always excited to take on new challenges. Please reach out if you have any questions or inquiries.  Thank you for taking the time to check out my portfolio. ~ Francesco Palumbo ☆ While serving as the Senior Event & Venue Manager for the 2023 World University Games, I was able to create an accredited course and teach as an adjunct instructor at SUNY Canton: 7 News WWNYTV video/article ☆ On November 6, 2022, I released The Bodacious Bears , a documentary I had been working on for two years.   I directed, wrote, edited, and produced the film: St. Lawrence Plaindealer article
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