MarketCast Portfolio
MarketCast Research Brief: Evolving Sports Media Trends By: Francesco Palumbo, Dhruv Mahajan, Stefano Pacella, Connor Ross, & Cyril Penn As graduate students in the McCormack Sport Management program at the University of Massachusetts, we concluded our studies with a semester-long consultation with MarketCast serving as our client. The project corresponded with our Market Research class and our task was to investigate the evolving trends surrounding sport media. Below you can find our survey summary. We presented this as a PowerPoint to MarketCast on Tuesday, May 4th, 2021 for the final component of the consultation project.